Law Firm Digital Marketing Case Study: How Ghothane Lawyers Boosted Facebook Views by 329%
Table of Contents
This law firm digital marketing case study shows how my team and I at Purple Bytes rebuilt Ghothane Lawyers’ booking experience, secured its website, and grew its search and social presence in one quarter.
Client Overview
| Client | Ghothane Lawyers (Melbourne, Australia) |
| Industry | Legal services – migration, family and business law |
| Services | Website development, WordPress security, SEO, social media management |
| Engagement period | Jul 1 – Sep 27, 2026 (Q3) |
| Audience | Melbourne’s Nepali and wider South Asian community looking for migration, family and business legal help |
Key Results at a Glance
| Metric | Result (Jul 1 – Sep 27, 2026) |
| Facebook views | 242.3K (+329.1% vs. prior quarter) |
| Facebook follows | 126 (+240.5%) |
| Instagram views | 44.5K (+3.4%) |
| Instagram reach | 8.2K (+878.3%) |
| Creative pieces published | 56 of 70 submitted (80%) |
Quick summary: Facebook was the standout, with views up 329.1% to 242.3K and follows up 240.5% to 126. Instagram reach rose 878.3% to 8.2K while Instagram views were close to flat (+3.4%), and 56 of the 70 creative pieces submitted (80%) were published.
The Challenge
Ghothane Lawyers serves Melbourne’s Nepali and wider South Asian community across migration, family and business law. When this engagement started, consultations ran through a generic contact form, the WordPress admin login had no second layer of protection, and search visibility and social presence hadn’t been actively managed.
The brief I set for my team had three parts:
- Booking: a booking experience that routes visitors straight to the right consultation type.
- Security: a more secure WordPress backend.
- Content: a steady stream of SEO and social content that reflects the brand consistently.
What My Team Did
Booking experience
We built a wireframe homepage and a guided Book Consultation flow: location, meeting type, service, sub-service, then an inline Calendly scheduler tied to the right event for that path. I had the team start with Elementor’s nested tabs, then rebuild it as a single custom HTML/CSS/JS block once we needed full control over transitions, conditional logic and mobile responsiveness. The migration path was expanded to ten sub-services.
Security
We rolled out two-factor authentication (Wordfence Security) on the WordPress login, so a guessed or leaked password alone can’t get an attacker in.
SEO
We installed the Rank Math SEO Business plan, giving full control over how each page appears in search.
Content
My creative team produced static posts, carousels, videos and a newsletter each month, covering visa updates, migration explainers and firm announcements for Facebook and Instagram.
Results (Q3 2026, Jul 1 – Sep 27)
The headline numbers are in the Key Results at a Glance table above. Each dashboard screenshot below comes straight from the client’s own accounts, the same ones I review with the team every month, and is followed by a table of its key figures and a quick summary.
Google Search Console
Google Search Console – Ghothane Lawyers, Q3 2026
| Metric | Current (Jul 1 – Sep 27, 2026) | Previous period |
| Total clicks | 4.32K | 4.23K |
| Total impressions | 496K | 601K |
| Average CTR | About 0.9% | 0.7% |
| Average position | 10.5 | 10.9 |
Quick summary: Clicks edged up and the average position moved closer to the first page, from 10.9 to 10.5. Click-through rate improved to about 0.9%, so more of the people who saw the site chose to click. Impressions fell by about 17%, which is the number to watch.
Google Analytics 4
Google Analytics 4 – Ghothane Lawyers, Q3 2026
| Metric | Current period | Change |
| Active users | 8.8K | +48.0% |
| New users | 8.8K | +50.3% |
| Sessions | 10K | +42.4% |
| Average engagement time | 35 seconds | -14.1% |
| Top traffic source | Google organic (5.1K sessions) | – |
| Direct traffic | 4.2K sessions | – |
Quick summary: Traffic grew strongly and organic search led it, with 5.1K sessions from Google. Engagement time softened slightly. No key events were recorded because conversion tracking is not set up yet, so leads generated through the site cannot be measured directly.
Facebook Insights
Facebook Insights – Ghothane Lawyers, Q3 2026
| Metric | Current quarter | Change |
| Views | 242.3K | +329.1% |
| Viewers | 59.6K | +229.3% |
| Content interactions | 1.2K | +198.7% |
| Link clicks | 1.5K | +1.9K% |
| Visits | 5.3K | +38.2% |
| Follows | 126 | +240.5% |
Quick summary: Views, viewers and followers all rose sharply, with views up 329.1% to 242.3K and follows up 240.5% to 126. Meta attributes most messaging contacts to paid activity, so read this growth as a mix of paid and organic results.
Facebook audience growth
| Metric | Current quarter | Change |
| New follows | 124 | +235.1% |
| Unfollows | 76 | +15.2% |
| Net follows | 48 | +265.5% |
| Total followers | 7,678 | Lifetime figure |
Quick summary: The page gained 124 new followers against 76 unfollows, a net gain of 48, taking it to 7,678 followers. Unfollows rose 15.2%, so keeping new followers matters as much as winning them.
Instagram Insights
Instagram Insights – Ghothane Lawyers, Q3 2026
| Metric | Current quarter | Change |
| Views | 44.5K | +3.4% |
| Reach | 8.2K | +878.3% |
| Content interactions | 341 | +625.5% |
| Link clicks | 56 | +100% |
| Visits | 967 | +181.1% |
| Follows | 122 | +351.9% |
Quick summary: Instagram reach rose 878.3% to 8.2K, interactions rose 625.5% to 341 and followers rose 351.9% to 122, while views stayed close to flat. Visits (967) and link clicks (56) are still modest.
Instagram audience growth
| Metric | Current quarter | Change |
| New follows | 121 | +332.1% |
| Unfollows | 23 | +53.3% |
| Net follower gain | 98 | 121 follows − 23 unfollows |
| Total followers | 340 | Lifetime figure |
Quick summary: 121 new follows against 23 unfollows gave a net gain of 98, taking the account to 340 followers.
Conclusion
In one quarter, my team and I gave Ghothane Lawyers a more structured, secure and visible online presence. The guided booking flow now routes visitors to the right consultation type, two-factor authentication protects the WordPress login, and Rank Math gives full control over how each page appears in search. On social media, Facebook views grew 329.1% to 242.3K, Instagram reach grew 878.3% to 8.2K, and 56 of 70 creative pieces were published (80%), while website active users rose 48.0% to 8.8K.
The numbers also show where to focus next:
- Watch impressions as well as clicks. Clicks and average position improved, but impressions fell about 17%.
- Set up conversion tracking. Traffic grew 48%, yet no key events are recorded, so leads cannot be tied to the site directly.
- Keep paid and organic separate. Most Facebook messaging contacts came from paid activity, so reporting the two apart keeps the picture honest.
A simple booking journey, a secured website and consistent content gave Ghothane Lawyers a stronger base to build on.
FAQ
What is a law firm digital marketing case study?
A law firm digital marketing case study explains how an agency or marketer planned, carried out and measured a marketing strategy for a specific law firm. It usually covers the challenges, strategy, execution, results and lessons learned.
What should a law firm digital marketing case study include?
A strong case study includes the client’s challenges, marketing goals, strategy, channels used, work delivered, performance data, results, and what still needs improvement.
How do you measure the success of law firm marketing?
Success can be measured with website traffic, organic search clicks and impressions, social media reach and engagement, followers, consultation bookings and leads. The right metrics depend on the firm’s goals.
How does SEO help a law firm?
SEO improves a website’s technical performance, content, page structure and metadata so it appears more often in search results. Over time this can bring more impressions, clicks, enquiries and consultation bookings.
How does social media marketing help law firms?
Social media helps law firms build awareness, share useful information, show expertise and stay visible to their community. Consistent, helpful posts build trust before someone makes an enquiry.
Why does an easy online booking process matter?
People want to book without friction. A clear, guided booking process helps visitors choose the right appointment type quickly and can reduce the number of people who leave before booking.
Why is two-factor authentication important for a law firm website?
Law firm websites hold client-facing forms and booking details. Two-factor authentication adds a second verification step to the login, so a guessed or leaked password alone cannot give an attacker access.
How long does it take to see results from digital marketing?
It depends on the channel, competition, website condition and content quality. Social media engagement can change quickly, while SEO usually needs consistent work over a longer period.
Want Results Like This For Your Firm?
I work with professional-services firms – law, migration, consulting – on the same mix that moved the numbers above: a booking or lead flow that actually converts, a secured WordPress backend, and SEO and social content that stays consistent month over month.
About the Author
Jagriti Lakher is an International Digital Marketing Consultant specializing in SEO, website development, digital marketing, performance marketing, and AI-driven search strategies. She works with businesses looking to improve their online visibility, attract qualified leads, and grow sustainably through data-driven digital marketing. Her approach combines technical expertise, strategic thinking, and practical implementation to help organizations build long-term organic growth across international markets.
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