Social Media & Creative Case Study – Map My Books
Table of Content
1. Client Overview
Map My Books is a UAE-based accounting, bookkeeping, tax, VAT, and business advisory firm. The company wanted to improve brand awareness, educate business owners, and position itself as a trusted accounting partner for SMEs across the UAE.
2. Challenges
- Low brand recognition in a highly competitive accounting industry.
- Need to simplify complex financial and compliance topics.
- Limited audience engagement and visibility.
- Difficulty generating awareness around bookkeeping, VAT, payroll, transfer pricing, and business valuation services.
- Building authority and trust among business owners and decision-makers.
3. Strategy & Execution
- Created educational content focused on UAE VAT, payroll regulations, transfer pricing, business valuation, and accounting best practices.
- Published timely updates regarding UAE compliance and regulatory changes.
- Developed platform-specific content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Increased content volume and posting consistency.
- Focused on short-form educational videos and carousel content.
- Used industry-focused hashtags and audience-targeted messaging to improve discoverability.
4. Results
- Total followers increased by 17%, reaching 119 followers.
- Total impressions increased by 77%, reaching 4,949 impressions.
- Total interactions increased by 29%, reaching 204 interactions.
- Total content production increased by 31%, reaching 50 posts.
- TikTok views increased by 62% to 3,248 video views.
- Facebook page visits increased by 115%.
- Instagram followers increased by 76%.
- LinkedIn engagement increased by 43%, with clicks increasing by 45.65%.
- Educational compliance content, VAT updates, payroll regulations, and business valuation posts consistently delivered the highest engagement and visibility.
- Successfully positioned Map My Books as a trusted source of financial and compliance knowledge for UAE businesses.
About the Author
Jagriti Lakher is an International Digital Marketing Consultant specializing in SEO, website development, digital marketing, performance marketing, and AI-driven search strategies. She works with businesses looking to improve their online visibility, attract qualified leads, and grow sustainably through data-driven digital marketing. Her approach combines technical expertise, strategic thinking, and practical implementation to help organizations build long-term organic growth across international markets.
